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March Membership Meeting - CANCELLED
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3/19/2020
When: Thursday, March 19, 2020
6:00 pm - Happy Hour | 6:45 pm - Program
Where: Basta Pasta
Timonium, Maryland 
United States
Presenter: Jon Stroz, Southernmost Digital
Contact: Stephanie Anderson
410.431.8889

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Program

HACC Partner Presentations

Bill Cannon of Wealth Enhancement Group will discuss the recently passed Further Consolidated Appropriations Act, 2020, which includes the Setting Every Community Up for Retirement Enhancement Act, known as the SECURE Act (Act). Although many of the provisions included in the Act are intended to make it easier for employers to establish a new retirement plan, the Act includes several provisions that will impact existing plans, and others that may impact your company’s plan depending on how it is structured. The Act also includes provisions that affect Individual Retirement Accounts (IRA).

Don Napier of JB Warranties will briefly discuss the value of Extended Labor warranties. JB Warranties provides labor protection for your company that is not brand specific and covers a wide variety of installations. They cover traditional split systems, ductless units, water heaters, boilers, and commercial installations. These plans allow your company to maintain long relationships with customers that bring acquisition costs down and help mitigate lost revenue and legal issues from risky, self insured warranties. Their new partnership with HACC will provide members with an added financial benefit that is not available to other contractors.

Keynote Speaker

Diving into the World Of Digital Marketing
Jon Stroz, Southernmost Digital

When someone’s AC stops working, or their heating system goes out, outside of asking a friend or family member who to call for help, the majority of your customers turn to Google. Join Jon Stroz of Southernmost Digital this month as he peels back the curtain on the Google search results page and how you can place your company front and center. From local SEO to reviews to ads and tracking your success, Jon will go over the different tactics used in online marketing to drive leads to your website, phone calls to your company, and revenue to your bottom line. His way of sharing information in easy-to-digest bites will have you walking away with an action plan of how to improve your position on Google and improve your lead flow in the rest of 2020 and beyond.

If you’ve ever wondered why your competitor is showing up above you in search results, how to read the reports and data from your marketing provider, or what the difference is between a click, impression, or conversion, this is a meeting you won’t want to miss. Put on your marketing hat and bring any questions you have but were afraid to ask - there will be no judgment here. You’ll leave with a better understanding of the online marketing world along with a roadmap of what you can do over the next month, 3 months, and 6 months to improve your online presence.

Jon has been working on Google campaigns since 2001 when Google was still the new kid on the block. He has worked with a variety of companies in the HVAC and home services space and prides himself on taking a strategic yet results-oriented approach to drive leads for his customers that produce positive ROI. What began as a marketing internship at a small technology firm turned into a director of marketing position at a $40+ million organization within 10 years. During that time he spent his days stuffing 30,000 envelopes, putting together a traveling roadshow for 1,000+ attendees and learning about this new ad platform called Google AdWords (Yes, his first campaigns were built using an excel spreadsheet). After working at several marketing agencies, he began Southernmost Digital while sitting on a beach in Key West. He now helps HVAC, home service pros, and other organizations drive leads through online marketing channels.

Menu
Dinner featuring salad, breadsticks, choice of crab cake, chicken parmesan or honey salmon and dessert.

Registration
$42.00 per person


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